DraftFCB won two awards at the prestigious DMA International ECHO Awards Competition for its work on youth depression website, TheLowdown.co.nz.
DRAFTFCB (the advertising agency responsible for the advertising) and the Ministry of Health received a gold EFFIE award in 2007, and the NDI campaign also won the Not-For Profit Marketing Award at the NZ Marketing Awards in the same year. The Lowdown youth website was a finalist in the 2008 NZ Marketing Awards.
The Lowdown also won awards at the 2009 Marketing Association’s RSVP Awards, which are the direct marketing and interactive industry awards to celebrate excellence in ‘best-response’ driven marketing campaigns of the year.
Judged by a team of some of the industry’s most well-known experts, it was noted that the entries for the RSVP awards this year were of the highest standard ever. The awards were chosen based on results and the Lowdown was successful in the following categories:
GOLD - RSVP Lead Generation: Campaigns for new or existing products/services that generate responses as leads for follow-up - this was given for the impressive service usage results that have been achieved to date.
Winner - RSVP Craft: Best Use of Interactive Media: Recognising the best delivery of a high quality, creative and innovative interactive media solution. This category is by invitation only where judges individually access each RSVP category and based on their expertise and experience award those that stand out as the single best example of craft quality in that field.
10 Oct 2006: New campaign to beat depression